5 Reasons Your Company Needs Video Content

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5 Reasons Your Company Needs Video Content

Anybody with knowledge of modern marketing will tell you that video is becoming increasingly popular, relevant and necessary in business.

But before you start googling companies that do video production, let’s take a look at what exactly it is about video content that makes it so important. 5 reasons your company needs video content.

1) It makes you more visible

Any company in 2019 needs to be visible online in order to survive. And having video content is key to being visible on the world wide web.

Now that Google owns Youtube, having video content on YouTube or your site can help with your Search Engine Optimisation. Having a video physically on your website can also help increase the amount of time people spend on your site which in turn increases your search engine rankings.

 2) It works well for mobile users

Though desktop sites do still get traffic, the majority of people these days engage with sites, companies and content via mobile apps. And like everything else, video consumption via mobile devices is on the up.

Creating content that potential customers can view easily on their mobile device is key to gaining their attention and keeping it. Whether it’s on their commute to work, whilst waiting for a friend at a coffee shop or just bored at home, people are always engaging with video content on their mobile and making sure that you can deliver on this front will help you gain their attention.

It’s also worth remembering that sites and content which work well on mobile devices also rank higher on search engines than their desktop counterpart.

 3) It’s easy to share

In order to create a good video, you will need to spend a bit of time and money getting it just right. But the good news is, once you have your video content, you can really get your money’s worth by sharing it all over the place.

So for example, if you create an introductory video for your business, don’t just leave it sitting on your website’s homepage. Sent it out in an e-mail blast to your client list, post it on your Facebook and Twitter pages and add it to your YouTube channel.

Doing all of this will not only help increase your online search rankings but it will also encourage potential customers to share it with their friends. Social media users are far more likely to share video content with their friends and colleagues than written content. And if you really want to be proactive about spreading the word, you could even run a competition on your social media channels which encourages people to share the video in order to enter a prize draw.

 4) It increases engagement

As we’ve already mentioned, a video is really easy to share and users are far more likely to forward or share a video with friends and colleagues on social media.

A video is also very easy to consume and this helps you engage even the laziest of potential customers. You can get all your information across to users quickly and efficiently, and all they have to do is click one button. And with apps like Facebook and Whatsapp now allowing users to watch videos whilst continuing to browse and do other things, it helps you engage with today’s low attention span customer!

 5) A video is worth a million words

They say a picture is worth a thousand words, well a video is worth so much more! A video allows you to get not only your message across but it can also represent your company culture, your personality and your values in a very short space of time.

On average, people retain far more information after watching it in a video rather than reading it or hearing it. Getting your message across in a video therefore not only allows you to present more information to your customers, but it also helps them to actually remember that information.


So there you have it, 5 reasons you absolutely must have video content in order to survive and thrive in the digital age. So what are you waiting for? Find a video production company today and cracking!

Feature Image by Анастасия Гепп from Pixabay 
Helen Cartwright

Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. She writes for a variety of on leading online media channels.

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