5 SEO Insights Search Analysts You Need To Succeed & How To Find Them

5 SEO Insights Search Analysts You Need To Succeed & How To Find Them

SEO analysis can be incredibly complex, and there are many metrics that you must track and optimise to get the best possible results. The good news is that there are plenty of tools that can make this process much easier. Here are some of the best examples that can grant you insight and improve your optimisation efforts.  5 SEO insights search analysts you need to succeed & how to find them.

1. User interaction data

Thinking outside the box is one of the most important skills any SEO expert can have. However, you can’t think outside the box without information to inspire you, and that information can come in the form of user interaction data. So, how does this work in practice? 

You need data to drive new, creative insights. Implementing tracking allows you to harvest user interaction data to improve your SEO efforts. The data you receive from tools such as Google Analytics may not be enough to drive creative SEO solutions. It doesn’t offer enough keywords by default to lead to improvements. 

Instead, you can take advantage of user engagement to learn more about which keywords lead to conversions. While it may seem unusual to take this manual approach when tools can give you similar results, it really does improve your chances at innovation. By getting this data directly, you gain more insight into your SEO strategy and its effectiveness. Check which keywords are leading to conversions and add them to your list of keywords to expand. 

2. Look at branded and non-branded traffic

Google Data Studio is another tool that can help you improve your SEO analysis and strategy. It allows you to analyse branded and non-branded traffic to receive crucial data about optimising both. It’s an underrated way to create less work for data analysis, and it works wonders. 

You can use Google Data Studio to automate reporting and spot trends much quicker than before. It has multiple templates that simplify this process and makes it more efficient. Download the branded vs non-branded report to get a good idea about trends that are related to both types. Not only will this give you an edge when it comes to these two types of traffic, but it can also help you improve brand positioning in your digital marketing strategy. 

3. Perform material gap analysis

Want to ease your SEO analyst workload? There are numerous tools and methods that can help you achieve this, but one is especially potent—Material gap analysis. A specialised tool, such as Ahrefs Content Gap Analysis can help you collect the right data and analyse it according to your digital marketing strategy needs. The most important task you can use it for is keyword opportunity analysis. It allows you to see which keywords your competitors aren’t optimising for at the current moment. 

It’s a rather simple tool to use, but it provides invaluable information for your SEO needs. You can search based on specific competitors by entering their website URL in the text box and performing content gap analysis. The tool will show you which keywords are currently being utilised, and you can use this to your advantage. Either you can start introducing ones that aren’t featured on competitors’ websites, or you can optimise some of the more effective ones that are. 

4. Consider behavioural sequencing

One of the many things we pay attention to during analysis is how well certain pages are performing. Are they effective at assisting with conversions and transactions? It’s a crucial metric for pages, blog posts, and even whitepapers. So, how do we get to the bottom of their effectiveness? Well, this is where behavioural sequencing comes into play. It allows you to better understand exactly what gets visitors to convert to sales. 

The way it works is simple—You expand your keyword focus to target content that helps with conversions. Creating this kind of report isn’t too complicated. All you have to do is analyse the data that comes from the folder path of the page that you want to analyse. Go to “Add clause,” “New section,” and enter the “Scenery” folder. Choose a landing page’s folder path and add a step. Check the transactions to see which one has a greater sum than zero. Using this method, you can get a deeper understanding of the effectiveness of a page and find out exactly what led to a transaction. Instead of speculating on what gets conversions, you can see the exact element. 

5. Focus on striking distance

Striking distance keywords are those that are closest to page one of search engine results pages but are below the top five positions. They are relevant for SEO analysis because they show you which of your keywords are ranking but aren’t quite at the top. You can use this to make small adjustments and optimise the pages that are almost ranking at the top of SERPs. 

A great way to push these keywords to the very top of the search results pages is by building higher quality backlinks. They help with rankings and make it much easier to rank higher with your striking distance keywords.

Many Australian companies find it difficult to push these keywords to the top using their in-house optimisation teams, especially if they’re competing with a wide variety of high-authority pages for these queries. As a result, they tend to delegate these tasks to SEO Sydney experts that specialise in optimisation. This makes it easier to rank higher while also minimising resources used for the process.

Conclusion

There are many insight search analysis tools that can help you improve your page rankings dramatically while using fewer resources. SEO is incredibly complex, but with the help of the seven analysis tools we’ve mentioned, you can get much better results.