5 Ways to Level up your beauty business

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5 Ways to Level up your beauty business

The beauty industry is one of the top booming industries in the world. Fast changes and new beauty trends are common happenings in this industry, so you have to keep pace with the new technology constantly. Every business such as this one aims to attract new clients, to increase the profit, to meet the needs of supply and demand and to be ahead of their competitors. But how to achieve these goals? Read on if you’re interested in learning how to take your beauty salon to the next level. 

1. Hire, retain and reward good employees

When you hire staff for your beauty salon, make sure to hire properly educated or skilful people. First of all, you would want to assure quality work and you’ll start going towards that by hiring professionals. Next, when you find these talented, hardworking, creative and friendly employees, make sure to retain them. Let them know that you appreciate their work and how much they mean to your business. Be kind to them, tolerant and don’t forget to reward them in a proper way. In that way, you’ll make sure that they are satisfied and happy working for you. And when you have happy employees, you have happy clients, too. A positive side for you is that, even when these popular employees are not working, you’ll still have people coming in and expecting the same quality they heard about from their friends. So, they are of great value to you as they keep bringing new customers due to their exceptional work. 

2. Promote your business

5 Ways to Level up your beauty business

Another way to build a booming beauty business is to constantly promote it. You need to think about the best ways to promote your salon and to use as many types of marketing you can. Consider billboards, posters, banners and flyers all over the city and maybe some live promotions, besides the online ones. However, keep in mind that the best promotion is a happy client and word-of-mouth, so your priority should be quality work and then promotion of your business. A good idea is to always have something going on such as a discount, trial promotion period for a new service you’re offering, a sale or some other feature that will make you stand out from the crowd of beauty parlours. Make sure that people can see and recognize your logo and slogan wherever they see it. 

3. Never stop educating yourself

The beauty business is a business that needs constant updating in terms of both knowledge and equipment. The beauty trends and treatments are constantly changing and you need to keep yourself up to date with current affairs in the beauty industry. In that way, you’ll be able to learn about new, improved and perhaps less harsh beauty treatments and implement them in your beauty salon. Let’s face it, nobody wants to go to a salon that offers outdated and old beauty treatments. It’s essential to keep your staff educated, as they are the heart of your salon. Send them to different seminars, conferences, courses and perhaps have them acquire a diploma at a beauty college in order to maintain a certain standard. If you have highly educated staff, you’ll have professionals who will be able to explain different beauty treatments and procedures to your clients and maybe even offer them some advice on the best one for them. And people often don’t know much about certain beauty treatments, the reasons for doing them, the advantages and disadvantages they carry and many other things. 

3. Adjust your services and working hours

In order to take your small business to the next level, you need to consider the services you’re offering. Make sure to offer a wide range of services people can choose from. The options are numerous here. Remember to adjust your services to the region and climate you live in, and consider your clients’ needs. If necessary, offer trials for some services in order to see whether people need them. Another important thing is adjusting your working hours. Again, this will highly depend on your location as well as your clients and their needs. For example, if your beauty salon is near a business district, make sure that your working hours cover the pre-work, mid-work and post-work time of the day. 

4. Increase your productivity

5 Ways to Level up your beauty business

It’s essential that your whole salon is productive. Everybody has to know their part of the work and to do it daily as a routine in order to keep everything running smoothly. There’s no place for a loop because a smoothly organized business visited by many people daily gives the impression of a certain level of professionalism. 

Running a business is a highly demanding task that requires you to keep many things under control. You need to keep in touch with the latest trends in the beauty industry, to organize the staff, to promote and to constantly think about some innovations that concern your beauty salon in all aspects. 


Lena Hemsworth is a lifestyle blogger, foodie, and lover of a good book. She’s also a strong believer in the written word and positive thoughts.

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