6 Mistakes to Avoid While Framing Social Media Strategy

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6 Mistakes to Avoid While Framing Social Media Strategy

There are around 3.2 billion social media users all over the world which makes up nearly 42% of the entire global population. This is reason enough for every brand and organization to have a social media presence which helps them connect with their target audience more effectively.

Social media marketing has especially benefitted small businesses. That are constantly looking for new ways to get their brand on the radar of potential customers. It’s the most cost-effective way for them to acquire new customers. 

As a small business owner, you can quickly engage with your customers through social media marketing. However, there are a few things you should consider when making your social media marketing strategy. Here’s a list of 6 mistakes that will keep you from maximizing your full social media potential. Specifically, 6 mistakes to avoid while framing social media strategy.

1. Your Strategy Isn’t Well Planned 

The first mistake you can make with a social media marketing strategy is not having a strategy in the first place! It’s an essential foundation for all that follows. Your social media strategy should build on your brand’s presence and speaks of its authority. 

It does not just mean you need to create a certain number of posts on Facebook. You have to set your goals, define your target audience and come up with the right tactics for each platform.

2. You’re Not Tracking Your Results

Just like you have to measure the impact of any other marketing effort to determine its usefulness, social media marketing is no different. You cannot just rely on the total number of followers or likes you get. They must translate into specific outcomes such as greater conversions, higher sales and ROI. 

3. You Have the Same Marketing Plan for All Platforms

Each social media platform has its own unique language, audience, and customs. You can’t advertise to your Instagram audience the way you would advertise on Facebook. Every platform works differently and uses specific algorithms.

4. Don’t Engage in Conversations

Social media is all about actively engaging with your followers. Your posts and content should be created keeping in mind that they should elicit conversations with your target audience. If you don’t get these reactions, you need to rethink your content creation. 

Also, you need to ensure that all comments or queries are being addressed in an efficient, friendly, and personalized manner. The more you engage with your followers, the stronger your social media impact will be. 

5. You Are Ignoring Negative Feedback 

Negative feedback is a harsh reality of social media. But you’re making a grave mistake by ignoring, or worse, deleting negative comments or reviews. Negative feedback gives you a chance to improve your service quality. Take them seriously and try to resolve the issue at hand as fast as you can. Use it as a chance to convert a complainant into a customer and also set a positive example for a million other viewers.  

6. You Are Too Promotional

Social media users to are not just there to get constant updates about your sales products and other promotional offers. So, it’s time to stop sharing content that only benefits you. Focus more on educating, inspiring, and entertaining your followers with your posts and updates. 

Social media marketing greatly appeals to small business owners thanks to its global reach and cost-effectiveness. But to make your marketing efforts top-notch, you need to do the basics well and come up with an effective social media strategy.  

Craig Evans

Hi, my name is Craig Evans. I am a finance fanatic and tech junkie based in Sydney, I frequently write articles related to Business & Marketing and am expanding my niche of writing by experimenting with different content.

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