A Few Important Types of SEO Services Provided by An SEO Agency
A Few Important Types of SEO Services Provided by An SEO Agency
You will come across different types of SEO services provided by an SEO Agency. One of the essential services is a technical SEO service. It involves analyzing various technical aspects of the website and identifying the factors that affect the search engine rankings. A few important types of SEO services provided by an SEO agency.
3 Technical aspects website and factors that affect the Search Engine Rankings
1. Code efficiency
This aspect is the code with which the website is developed. If it is inefficient, it will slow down the load time of the website and dilute the on-page content, also called the code-to-text.
2. Website speed
This aspect is an important factor considered by the ranking algorithm of Google. If the website is faster, it will provide a better user experience and will be ranked higher.
3. Mobile responsiveness
This factor is another important ranking factor because most of the people visit websites using their smartphones. If the design is not mobile responsive, it will not rank higher in the SERPs because people will not like to visit this site.
Not to mention, SSL or HTTPS is another factor that will indicate whether or not a website is safe to visit. Google ranks the HTTPS sites higher in comparison to those sites that are only HTTP. It means that the website is not protected with an SSL or Secured Socket Layer certificate. The SEO Agency ensures that all sites are secured.
White, black and grey hat SEO
Though these aspects have nothing to do with hats and their colours, an SEO Agency will also provide these three specific types of SEO services.
White Hat SEO
The white-hat SEO is the type of SEO service that involves following the search engine guidelines of Google while implementing the optimization techniques. This type of SEO will show results slowly but are more sustainable. It will help a website to create better goodwill and awareness around the brand. It will also ensure your site does not get banned whenever there is a change in the algorithm. If you do it right, white-hat SEO is highly rewarding and low risk. It involves authoring useful content, doing extensive keyword research, and earning more links from valuable websites.
Black Hat SEO
Black-hat SEO is just the exact opposite of white-hat SEO. It is like taking advantage of the loopholes in the search algorithm of Google. It involves keyword stuffing, paid or spammy link building processes, cloaking and more. This service is high-risk SEO that can only provide temporary results that are often risky.
Grey Hat SEO
Grey-hat SEO is a tactic followed by the SEO agency when they are in pressure to show quick results. It is a practice that falls in between black and white hat SEO tactics.
Therefore, it is better to choose an SEO Agency that focuses on white-hat SEO only. The results may be slow to come, but when it does, there will be long time benefits.
On-Page and off-page SEO
This service is provided by the SEO Agency based on the content of the website. It involves implementing strategies that will help you to optimize every single page of the website. It will help the search engine to understand the subject matter of the content and identify the useful and valuable information.
The process includes:
- Keyword research to find the best and most popular keywords to use in the content to target the readers
- Content creation to publishing high-quality content based on the target keywords
- Keyword optimization to use the target keyword in appropriate places as well as using more productive meta tag SEO
Off-page SEO is another service that will help in strengthening the relationship and influence of your website with and on other websites. Therefore, an SEO Agency can provide excellent value to your website with different types of services.
