Can’t Skip Steps to Planning the Ultimate Corporate Event

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Can’t Skip Steps to Planning the Ultimate Corporate Event

Planning for a corporate event has never been easy. Even the professional event planners find it a bit tricky at times.

Business events play a huge role in marketing a company’s brand and thus need to be seamless.

An event planning guide will not only ensure that the event is fun but also creative and informative. The following steps will help planners to have a smooth process.

1. Determine the Event’s Theme

A theme is essential when starting an event planning process. This is because it sets the tone and thus makes it easy to determine details that need to be covered for success.

2. The Goals and Objectives

At this point, you already know the kind of an event you will be planning. The next immediate thing to do is ask yourself the following questions:

  • What is the aim of the event?
  • How many people will the event host?
  • What is the appropriate location for the event?

3. Create a Budget

Setting goals and objectives will help you to come up with a rough budget of what you expect to spend. Similar past events are a great source of reference.

Have a reasonable budget; not too low and not too high. Try negotiating for better deals.

4. What is Your Target Audience?

Determine the audience depending on the goals of the event. When planning for a corporate event, ensure the guest list includes people who are of benefit to your company.

Choose entertainment, food, venue and maybe speakers depending on your target audience.

5. Visit the Venue and Vendors in Advance

Get an appointment to visit the potential location of the event and find out more about the services offered.

Ask if they provide food or you will have to get catering services from outside the venue.

If they do not provide food, look for several vendors, try out their food in advance and settle for the best.

6. Market and Advertise the Event

This is the most critical stage in the planning process. Create awareness about the event by advertising.

Promoting the event should cost you nothing. Use social media platforms as they are cheap and reliable.

If the event marketing is good enough, it could end up attracting new customers to the company.

7. Confirming the Arrangements

Last minute changes might mess up the whole planning. Make the payments in advance to avoid getting stranded in case you run over budget.

Confirm to ensure the deadlines are met and that there are no changes to any dates.

8. Remind Your Guests About the Event

The last thing you want is people to cancel on you last minute. Send the expected attendees simple emails to remind them about the event. Talk to the potential speakers to ensure they are still available.

Check on the vendors too to be sure they have the dates right and that they are still committed.

9. Make Use of the Event

Use the event to the benefit of your company. A corporate event should focus on meeting new customers and marketing your brand.

As you have fun, make sure to check on your guests to ensure that they too are enjoying themselves. Also, it is a nice gesture to introduce your colleagues to the guests.

10. Aspire for Better Events in the Future

How did the attendees enjoy the event? Get this information from the guests and use it for better future events.

Image Pixabay CC0 License
David Anthony

David has a background in Journalism and small business. David writes on culture, education and business. He also writes for Relevance and Medium.

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