Fitness Marketing Strategies To Follow For Fitness Studio Owner

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Fitness Marketing Strategies To Follow For Fitness Studio Owner

Most of the bread and butter fitness studio owners follow the marketing strategy when it is already late. As a result, they do not get what they want from their business. If you want to run a fitness studio successfully, then you will need to create a proper plan for it beforehand. There are two very good reasons for having fitness marketing strategies to follow for the fitness studio owner.

  • This will help you to move towards the right direction for your business and
  • It will also help you to make any necessary changes in your plans before things go out of your hands.

Therefore, you will need to know some of the most effective and proven fitness marketing strategies.

Social media advertising

There is no substitute for the social media platforms which serves as the perfect launchpad for marketing any type of business, whether it is a retail store or a marketplace like Amazon or a place to find financial products such as LibertyLending and others. And fitness business is no exception to it. The two most popular option for every small business owner to advertise online are:

The primary reason behind this is that these are still comparatively cheaper options when compared to other traditional and digital advertising means.

Moreover, when you make the best use of the different social media platforms, you will be able to:

  • Reach out to several followers in an instant as most of the people are active on any of the multiple channels of social media.
  • These platforms, in addition to that, are those that have the highest number of followers at present numbering to 2.2 billion active monthly users on Facebook and one billion on Instagram.

Another significant advantage of using any of these two ads is that you can specifically target your ideal audience with your ads. Even if you target a set of different demographics, you will be easily able to target them as you will be allowed to run a selection of ads on these platforms.

This is because you can create separate creative ad copies that will be specific to a person you are targeting. This means you will have a significant advantage over creating an ad following the ‘one size fits all’ principle.

Few tips to follow

There are a few top tips that you should keep in mind while creating ads for Facebook or Instagram. These are:

  • Always invest your time for A/B testing your ads created until you find out the combination of copy and creativity that will work best for you and get the best results. You can take the help of Facebook’s Ad Manager to do this as that will provide you with an easy to follow step by step guide to help you.
  • Always focus on creating a promotion for your ad campaign that will give a lot of value to your customers. Make sure that seeing your ads, the customers feel an urgency in them to sign up. You can make limited offers for a couple of free classes if anyone signs up within the time specified by you in the ad.
  • Always use high-quality images and videos in your ads. Focus more on the videos as that is more intuitive and instructive as compared to a still image. According to research, a video can impress the people more and it is projected to make up 80% of web traffic by 2021. Therefore, it is high time to implement it into your fitness ads strategy.
  • Lastly, make sure that you make the best use of the most crucial part of running social media ads. This is giving the people a place to go once they click through your ad. You can do this by having a dedicated landing page on your website along with a clear and compelling Call To Action. The CTA will take the people to the exact place where they can sign up to avail the promotion in your ad.

There are lots of other ways in which you can create a better ad campaign. If you want to know more, consult with a professional who can help you with your social media ad campaigns.

Focus on email marketing

Apart from investing your time, money and effort on social media advertising due to its prominence over other digital marketing platforms, you should include email marketing in your strategy. In fact, believe it or not, email marketing is still an important part of any marketing arsenal, including fitness.

According to MailChimp, there are lots of fitness founders who use email marketing simply due to the reason that it has a comparatively high open rate, especially in the health and fitness industry. Their most recent benchmark email marketing report has found that the email open rates in the health and fitness industry are as high as 20.06%. this is in fact close to the average across most of the industries.

In addition to that, there are a few other significant advantages of using email as your fitness marketing strategy. These are:

  • You will be able to make the most of your email marketing if you integrate it with mobile because people are more connected to their mobile devices. When they receive a push notification through their email app, they will be more inclined to look into their inboxes to read the mail. In fact, 53% of the emails are actually opened on mobile.
  • You will also have more control over your emails which is not possible on your Facebook and Google ads because they can change their ads policies overnight. That means you will not have to rethink your entire marketing strategy with an email where you will have direct access to your list of contacts. You can also directly control your email content as well as the frequency of the message.

This is ideally an excellent way to stay in touch with your existing customers and gain more leads.

Featured Photo by Benjamin Klaver on Unsplash
Isabella Rossillini

Isabella Rossellini is a marketing and communication expert. She also serves as a content developer with many years of experience.

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