Five Trends That Will Transform Beauty In 2018

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Five Trends That Will Transform Beauty In 2018

Ever since the dawn of time, we’ve been yearning for new discoveries that will make us more beautiful. Isn’t that the reason why the most beautiful woman in history, the Egyptian queen Cleopatra, took baths in milk or used rose water as a facial toner? Since then, we have been learning thousands of new methods to enhance our appearance, and each year brings a ton of novelties. Last year, we’ve seen an increase in non-invasive beauty procedures and the launch of the fantastic Rihanna’s beauty brand, Fenty, which brought inclusivity in cosmetics on an entirely new level. But 2018 will be just as transformative when it comes to the beauty industry. Here are top five trends that will transform beauty in 2018 so keep an eye out.

Skincare vs. pollution

It is clear that we have troubles with pollution in cities all over the world, but do you know how harmful can this pollution be for our skin? Both indoor and outdoor air pollution are connected to a series of skin issues, including rash, dryness, acne, eczema and premature aging. This is a problem that can’t be ignored any longer, which is why cosmetic brands are working on developing products that are capable of combating environmental skin stressors including captive bacteria, heating, air conditioning, and blue light from computer screens. This trend is particularly popular in the United Kingdom, where sales of anti-pollution skincare have risen by 30 percent in the second half of 2017. If the category continues to grow at a similar pace, we can expect it will make a significant impact on the entire beauty industry during the current year.

Oils as the essential part of the beauty regime

For too long, oils have been considered the bad guy of the skincare world but, during the last couple of years, they have finally got the positive attention they deserve. In fact, Pinterest has reported that cleansing oils are among top 100 trends to try, with saves increased by 555 percent. Especially when they perform the function of skin cleansing, oils can be very effective, because, naturally, unlike some other cleansers, oils don’t strip down your skin of its natural oils, and they also don’t clog pores. On the contrary, with a quality cleansing oil, you can clean your skin of impurities, while managing to preserve its natural moisture.

“Clean” beats “natural”

Remember how during the last couple of years you could hear everyone buzzing about natural cosmetics and look? Well, move away “natural”, because “clean” is taking over the game. Clean means that a brand doesn’t contain any harmful ingredients, but to be clean, the product doesn’t have to be natural. This trend goes further than a simple skincare routine. It also includes makeup and other beauty trends. The “clean” tendency includes looking good and taking care of your health. Oral health is specifically important because a smile is finally becoming the best makeup to wear. That’s where my home country is leading the change. The rise of demand for porcelain veneers in Melbourne and other cities is staggering.

Even more inclusivity

We have already mentioned the positive turmoil Rihanna’s inclusive brand has caused, but that was just the beginning. Sure, Fenty has started the conversation, but we have yet to see other brands jumping the bandwagon and making their products more inclusive for women of different complexion. What’s new here is that this bold step proved that selling such diverse shades of foundations, highlighters, eyeshadows, correctors and other beauty products can pay off, which has finally silenced the naysayers who considered this move to be non-profitable.

Roll over facial

Don’t you just love when you have some skincare tool that can make you feel like you are performing an expert facial in the comfort of your home? Well, other people love that too. In fact, people are becoming obsessed with facial rollers which come in different forms and with different purpose. Derma rolling, which is, in fact, microneedling, is the king of facial rollers. A derma roller pokes tiny holes in your skin, and, thus boosts the production of collagen and improves the effectiveness of all the skin products you are applying. This results in a more youthful complexion, fewer wrinkles and dark spots. Another popular type of roller is quartz roller which enhances circulation and improves skin elasticity.

These five trends will shape the beauty industry in 2018, and change the way we use skincare products and how we think of beauty in general.

Brigitte Evans

Brigitte Evans is a Cosmetic Skin Care Consultant and a writer from Australia, with a sweet tooth for makeup and everything sparkly.

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