How to keep up with the times and embrace digital transformation

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How to keep up with the times and embrace digital transformation

Running a business in a fast-paced world is difficult. Rules, technologies, and techniques change all the time, which leaves you no time to adjust and adapt. However, companies all around the world try to keep up with the times and achieve profit and productivity such as companies from Japan and China. What are their secrets?

Their success lies in continuous technological advancements and innovations. They go ahead of their time trying out new technologies and implementing innovative programmes into manufacturing. Did you know that companies that use innovative technologies have about a 26% higher success rate?

So, if you want to embrace a challenging and complicated process such as digital transformation, you need to follow certain steps to ensure success. Digital transformation is a journey that will take a lot of time, patience, and sometimes even funds, so buckle up!

1. Choose adequate strategies for your goals

Over 96% of businesses all over the world think that digital transformation is crucial for their development. It is believed that the more you invest in technology the more profit you’re going to make. However, purchasing different kinds of machines and technologies just for the sake of it leads nowhere!

You firstly need to understand what digital transformation is and according to that invest in certain technology innovations that will suit your needs. What are your short, medium, and long-term goals? No matter the industry you operate in, creating plans to achieve your goals will help you have a clearer vision in mind.

The next step is understanding what kind of technology will help you achieve those goals. For instance, if your goal is to create more conversions and better engagement on your website, investing in digital marketing and AI might be the ideal path towards your success.

2. Wisely invest in technology

Even though over 96% of businesses see digital transformation as a necessary part of development and success, that doesn’t mean that spending a fortune on innovations will guarantee success. As different companies perceive digital transformation differently, you need to determine what does it mean to you.

Since there is no “one size fits all” solution, you need to carefully reconsider the budget and technologies you need. For example, some companies will invest in inventory management, while others will find that unnecessary, and opt for the cloud base, customer relationship, or mobile optimization.

Technology is often unpredictable. While some businesses may see immediate benefits and pros of investing in certain technologies and innovations, others might need to be patient and wait for the results.   If your competitors thrived because they invested in cybersecurity, it doesn’t mean that you will too. Think twice before implementing new technologies and spending a fortune on innovations.

3. Convince your stakeholders

Since you’ve developed a comprehensive strategy and carefully considered the technology you need, it might be the perfect time to bring your stakeholders on board! Implementing new technologies and innovative strategies to your business requires a transformation in your overall strategy. It will influence the way people work, cooperate, complete their tasks, and many others.

Sadly, for many businesses, convincing stakeholders to go your way is easier said than done. That’s why you might need a better partner, such as Platform 24, that specialises in IT support, hardware, software, and maintenance of your direct network. Such a platform will allow your smooth transition towards digitalisation, which will lead to better functioning and problem-solving.

IT support partners will help your employees and stakeholders gain a better understanding of why digital transformation is important and how it can help your business. It will make it easier for your company to overcome future problems and find faster ways to come up with solutions.

4. Data’s role in the decision-making process

It’s commonly known that almost every type of business collects a huge amount of information and data on their clients, customers, employees, and other individuals involved in the business. However, simply gathering data isn’t enough for a digital transformation. The secret is the use of data effectively so you can create new revenue streams and ways to improve your strategies.

How can you use the collected data? Information and data you’ve collected can be used to predict how certain decisions will affect your business. Data-driven decision-making is based on trends and information on how certain products are performing and customers are behaving.

Use that information to improve your strategies and innovate the technologies you’re using to achieve your goals. Based on the data you have analysed, you can create further plans for your business, products, and employees.

5. Constantly re-evaluate your digital transformation strategy

Just because in a certain period you were performing fine, it doesn’t mean that the digital transformation you’ve implemented doesn’t need evaluation! You need to understand that digital transformation is a process. Since changes in the digital world happen all the time, you need to keep up. All of those new technologies and innovations bring you new opportunities and chances to improve your business.

As you’ve probably concluded, larger and stronger companies have better chances of surviving because they have the funds. However, if they are not willing to adapt and adjust to modern times, it all goes to waste! Therefore, adaptability is more important than the size of the organization.

Just like technology, your transformation strategy requires updates from time to time. Constantly ask yourself what would your clients and customers like to see and how can you achieve that? That will provide you with answers that will help you choose the way to develop your transformation further!


In the end, digital transformation is a journey with no end. As long as new technologies and programmes appear in the market, the digital world will keep on advancing. Therefore, if you want to keep up with the times, consider following the latest trends and carefully considering whether or not will they be useful for your business.


Mike is an Australian business consulting specialist. He often writes about technology, business and marketing and is a regular contributor on several sites.

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