Interactive Media and Your Business
Interactive Media and Your Business
Interactive media exists in many forms, from digital apps to global polls. It’s fun to use, but that’s not really why we love it. Actually, interactive media can be a very powerful marketing and business tool. By including a form of interactive media in your marketing plan. You are able to give your consumers— both your current and any potential ones— an immersive experience that leaves them excited about your brand, and ready to learn more.
Unsure of how to get started? Take a page out of one of the pro’s books. The following five forms of interactive media have been successfully integrated into marketing strategies by popular brands. To create great success— and your brand can do it too.
1. Engaging Learning Experiences
A branded interactive learning experience is a great way to teach your customers about your product, mission, history, and goals for the future. Anglo American recently released a visually appealing and informative guide to the minerals that they mine around the world. The guide explains how these minerals are used in our daily lives, and allows website visitors to learn about the industry. It’s bright and immersive, with plenty of beautiful photographs, engaging and informative writing, and plenty of opportunities for the user to click around and explore for themselves.
2. Perks for Those with the App
Everybody loves perks. If your brand has its own app, it’s a good idea to offer special deals and perks to anyone with it on their device. This can mean anything from discounts to gifts or freebies. One company that has utilized this strategy has been Booking.com, which offers special mobile-only discounts to app users. The 10% discount can be quite significant, thus encouraging consumers to keep the app on their device— and likely interact with it on a more regular basis.
3. Inspire Creativity with a Contest
Offer your consumers the chance to be creative— and incentive to do so— by creating a giveaway contest. This generates excitement and buzz around your brand that can last for a long time. A great example of this is Lays potato chips, who holds a yearly “create a new flavour” contest. This contest asks consumers to design their own potato chip flavour, and also to vote for their favourites from all of the submissions. The prize is hefty: a money reward, as well as seeing the flavour hit the shelves. Once the competition is over, the buzz is still going: everybody wants to eat the winning flavours.
4. Let the Leads Come to you with Social Media Quizzes
Quizzes are a fun way to pass time, and people love to share their results on social media. This makes them a perfect marketing tool. Your brand can create their own quiz, with results that bring new leads to their website. Lots of companies have already employed this strategy to such a level of success, most consumers don’t even realize that they are taking a sponsored quiz. Buzzfeed, for instance, is loaded with these quizzes, from HBO-sponsored Game of Thrones tests to a Mattel-backed “Which Barbie are You?” quiz?
5. Have Fun and Immerse your Clients with Augmented Reality
Augmented reality is the technology behind the interactive photo filters that have taken digital communication by storm. Though plenty of these filters are just for fun, many of them are branded—and have brought new levels of awareness to their business as a result. However, photo filters are only one of the many marketing strategies possible with augmented and virtual reality.
Perhaps the most famous example is Niantic, the software company that invented Pokemon GO. By creating an in-app universe where users could see their favourite Pokemon characters threaded into their daily lives, they could become fully immersed with the universe of the game. This invention took a once-popular franchise and brought it back into the spotlight in a more modern and innovative way.
