The 5 Biggest Benefits Of Web Marketing

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The 5 Biggest Benefits Of Web Marketing

Nowadays, you’ll find more businesses than ever before getting into web marketing. Online marketing has become essential for any business because consumers are using the Internet to make their buying decisions. No matter what kind of web marketing a business is using; the primary goal is to connect with the right customer at the right time.

In the past, businesses used offline means to connect with their customers. They used outdated and expensive forms of advertising like magazines, radio, and even television. With more consumers using the Internet; businesses are attempting to tap into that growing marketplace to target customers using digital channels. Here are the top 5 benefits of web marketing for businesses.

1. Engaging With Customers At Every Stage

One of the best benefits you get from web marketing; is the ability to connect with prospective customers at literally every stage of the buying cycle. Not many businesses were focused on the customer’s journey before the Internet. After all, you couldn’t track nor analyze the true impact of any offline advertising strategy. With web marketing, you can see exactly what stages a prospective customer goes through when they are making their purchasing decision; from start to finish.

For Richard Gabriel, an Australian renovation expert, web marketing is the best way to be a point of reference for your customers. “You have to think of yourself as a guide. … help someone who isn’t very knowledgeable about the industry by giving them information, free quotes, whatever they need. You also tailor the information they want depending on what part of the journey they’re on, too.”

Thus, you will find customers seeing an on social media, clicking on it, searching for it, and comparing different prices for it. With web marketing, the picture of the buying process becomes so much clearer. Because you can see every step they take.

2. Finding The Right Audience

Another benefit of web marketing is the efficiency it offers marketers. Previously, you had to send out a mass advertisement and hope it landed in the right hands. Now, you have more information to work with than ever before. You will now be able to effectively specify a target demographic or even your ideal customer; directly target them with pinpoint advertising.

3. Generating Consistent Leads

Generating a sales funnel is one of the main points of marketing a business. A sales funnel is essentially a system or process of generating consistent leads for a business. 

Sydney-based hydro entrepreneur Matt Parker notes that the importance of having consistent leads that aren’t always through word of mouth. “Word of mouth only travels as far and fast as it can, but having web marketing allows consistent leads that come from different places. You wake up each morning and have your inbox filled with enquiries. It keeps you busy, and that’s exactly what you want as a business owner.”

You want to turn your traffic into brand loyalists. Having a funnel is one of the best ways to ensure you are separating those not looking to buy; from those who are ‘warmer’ leads. That way, your business can spend more time actively marketing to prospective customers looking to buy; which can fill your pipeline with high-quality leads. 

Optimize and Get Better Conversions

Unlike the traditional forms of advertising, you will be able to;  advertise and market at a much more affordable rate with online marketing. Along with this, you can continually make strides in optimising your ads.

Waste management expert Zena Fares emphasises the importance of knowing exactly what works and what doesn’t with web marketing. “Being able to track your advertisements and understand if it’s working or not is so helpful for my business. It tells me if a certain tone of advertisement is working or not, and from that data and info, I can alter my ads accordingly.”

With print advertising, it can be nearly impossible to figure out how well an ad is working. After all, you can’t ask every customer where they found your business and why they are buying. Whereas, when you are investing in web advertising, you don’t need to ask. That data is presented to you in an easy-to-digest manner.

5. Ability To Accurately Measure Everything

When you are spending the majority of your budget on offline marketing, you will find it very easy to go over budget and to invest in things that you can’t tell if they’re working. After all, you won’t be able to tell who saw your advertisement and whether or not it helped push them to buy something. While you can ask, a lot of customers aren’t going to take the time to tell you all of this information. Thus, it isn’t reliable. 

With web marketing, you don’t have that same problem. You will be able to effectively measure everything from start to finish. Measure everything from the advertisement to whether or not it was clicked on. Even measure how long the user stayed on your page and even whether or not they clicked anything else. This will give you all of the data and information you need to optimise your ads and improve your metrics and your bottom line.

Featured photo by Scott Graham on Unsplash
Sarah Miller

Sarah writes about her personal journey, learning, life optimisation and her passions. For more thoughts and ideas, you can connect with Sarah on Twitter

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