
The Benefits of Digital Marketing For Businesses
The Benefits of Digital Marketing For Businesses
In today’s digital age, digital marketing is the best way to communicate your brand and increase its awareness. Everyone uses the internet every day to shop, search for information, ask questions and receive answers. This leaves digital marketers with a lot of opportunities! Here are some benefits you might not have realised come with using digital marketing. Read on the benefits of digital marketing for businesses.
1. Clear goals
If your digital marketing strategy has specified goals, then it will be easier to measure the success of a said strategy. Being able to see whether or not you reached these goals can help guide future campaigns as well as; show if what you’re doing now is having an impact on your business growth.
2. Visibility
Digital marketing gives people access to websites from their phones, laptops or tablets so they can visit your site at any time. On average Aussie’s spend, 17 years of their lives and 33% (or more) of their waking hours looking at the phones so capitalising on that with effective, visible digital marketing is crucial to make it a business.
3. Reach out to your audience
Digital marketing offers a unique opportunity for businesses to connect with their prospects and customers. Social media makes it easier than ever to form relationships with people and have them buy from and promote your brand.
“When people want to buy something, they will have done almost all of their research online,” says digital marketing company Search it Local.
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4. Customise your audience
Thanks to advanced technology now integrated into websites, social media and digital ads, we now have the capability to track and target specific audiences.
“This ability enables business owners to segment their ads and target them at a specific prospect,” says BMA Consulting who specialise in wealth creation, “This ability is unique to advertising and means the budget will be utilised far more effectively as people who match the business’ selected target market will have ads sent to them”.
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5. Retargeting ads
Another distinctive benefit of digital marketing that is not seen in any other mode of advertising is the power of retargeting. Whether the prospect abandoned their cart at checkout or purchased something months ago and has since ghosted the company, retargeting gives businesses the ability to reach out and re-engage these prospects.
Retargeting can occur when a prospect shares their contact details with a business and the business uses this to send direct messages in the hopes of getting a sale. Often businesses will offer discounts in retargeting ads to seduce sales.
Another method of retargeting uses cookies. Cookies are essentially the digital trail you leave when you use the web. Websites can have an invisible piece of code installed that will enable ads to later be served to their visitors.
Retargeting with cookies means businesses can send ads to prospects without ever having to receive their personal information. Cookies make it possible to send a prospect in-browser ads if the prospect clicked accepts cookies when visiting the business’ site.