Ways To Use Instagram Account For Fashion With Instagram Shopping To Gain More Traffic
How to use Instagram to gain traffic and increase product discovery
Big Commerce merchants were always among the first to gain access to the new product tagging capabilities on Instagram. Tagging is primarily built for e-commerce brands, which enhances product discovery on the platform. Right now, shopping on this social media Instagram is currently available for the online stores, depending on the countries. Some of those countries are Australia, Brazil, France, Canada, Germany, Italy and Spain, and more. When using this feature, brands are likely to push inventory to Facebook sector.
The Shopping toggle on Instagram should appear in less than 2 weeks. Some of the early adopters of technology have reported increased traffic and sales from IG as a result of tagging capability. Have you ever wondered what made IG so unique? How can you adopt this channel as part of your larger strategy? Through Instagram Shopping, you can always improve Instagram followers among some of the best shopping experiences over here for sure.
Why deal with Instagram Shopping?
Instagram is mainly the de-facto platform, for visual storytelling idea for years now. It is mainly lauded by the brands and consumers alike for a unique focus on the beautiful photography and event videography, which can collectively serve as the vignettes into lives, lifestyles mainly for their own creators.
- With the help of shoppable posts. Customers will always have a greater opportunity to connect with brands that they actually love. Through the ability to check on some of the relevant information with just a click without having to leave the IG app. It is mainly dealing with pricing and product descriptions.
- On the other hand, once they have already found an item to purchase, these posts will automatically provide you with the links to some of the corresponding product pages on the website. It will help customers to add the same to cart and then check out, or just browse through the remainder of said catalogue.
Instagram Statistics businesses should know
Over 800,000 shoppers use Instagram on a monthly basis, and brands around the world are using the same platform for sharing stories and even products with consumers in a rather engaging manner. Whenever it is associated with Instagram, e-commerce businesses will always recommend this platform over others and for good reasons as well.
- Whether you are trying to create an audience, advertising or just working on both, IG has already fueled thousands of sales right by your alley.
- There are around 800 million monthly active IG users and 500M of them are daily active users, which is just crazy if you think about it. Since March 2017, it has increased from 400M to 500M.
- The Instagram growth rate is around 5 times more when compared to overall social networking usage in the USA.
- Around 25% of people are more likely to be associated with Instagram and in top income quartile than the current average internet users.
- You have 5 million of active IG business profiles with 60% of people claiming that they have discovered some new products on IG.
- Around 70% of users will follow the business on Instagram and 75% of users will take action after checking on the business posts.
- Around 500K people are there under the IG advertisers and around 150M are numbers of the daily active users of IG stories within just 5 months after its launch.
- You will be surprised to know that around 33% of the most viewed IG stories will come from the business accounts.
- Moreover, around 36% of the B2C bands will always consider IG to be always quite important or even critical to social media marketing when compared to 13% of the B2B brands.
Start using Shopping on Instagram
There are some best practice advice and revenue stats available, which are seen by brands using Shopping on Instagram. However, this is supposed to be an IG feature, which ensures that you don’t need stories or stats for convincing you to start using the same. There are some points for you to cover to use Shopping on Instagram as the best option.
- Always be sure that the IG app on phone remains updated. You better head towards the phone settings and then update the app if it is not at all following the norm. If you do not ever see any IG shopping tags, it is simply because the app on phone is not quite updated.
- Make sure to be associated with the product catalogue, which is in sync with the Facebook shop. Instagram helps in pulling the FB product feed through and you can always connect store with FB using the Big Commerce’s Channel Manager.
- You have to click on the options tab on the IG business profile then scroll down the products and then click. You will instantly be taken through a series of screens, which will be introducing you to the said product.
- Make sure to authenticate IG business account through the FB account. It is a big way to help you with the next possible step. It is the way in which IG knows the products you have in store. If you have not connected the store to FB shop, then you better do it now. Make sure to choose the current product catalogue that you plan to sync with IG for the IG shopping.
- Remember to upload the product photo. Once you are all set up, you can always go update photo as you might normally. Then, right on the said caption page, you will have the options to just tag people and the items.
- For the next stop, tag the products and finally hit the share and post with shoppable tagged items when it is live.