What’s The Next Big Thing In The Digital Signage Market?

What’s The Next Big Thing In The Digital Signage Market?

Staying on top of the digital signage market has become more critical now more than ever. Digital displays can be found almost everywhere. So business people must shift focus on these technological trends so that their businesses don’t fall behind. What’s the next big thing in the digital signage market?

LED display screens are not only getting bigger and grander, and they are getting significantly smarter too. The next wave of innovation is rooted in interactivity, and technologies like sensors and touchscreens allow that kind of engagement.

Digital Signage Industry And How It Continues to Grow

The digital solutions industry continues to grow as advertisers are continually looking for ways to extend the digital experience. Projections for the digital signage industry show growth from $20.8 billion in 2019 to $29.6 billion by 2024.

The digital signage market has shown an increase in software technology than hardware. This trend continues for the future years because hardware display technology has reached its maturity. This trend is evidenced by the wide usage of smart software technologies in indoor and outdoor digital signage displays. This increase makes the market for digital signage software purchases and licenses grow at a high pace.

Technological advancements like the internet of things (IoT), 5G, cloud computing, and many others are finally starting to materialize. More than ever before, businesses are turning to these innovations to attract, engage, and retain customers. Here are some of the next big transformations in the digital signage market today:

Interactivity

Deploying touchscreen technology multiplies the range of application of displays in public areas. Touchscreens are commonly set-up to let audiences browse information and manipulate elements on the screen. Interactivity from displays encourages customers to engage and take part in a brand’s marketing.

A shop that uses interactive technology will even allow customer inquiries on products even beyond closed hours. However, a shop that does not have interactive display signage will have the potential to lose customers. Interactive displays allow ease in addressing shopper frustrations by filling the gaps when a customer assistant is not available.

Interactive content comes in the form of games, puzzles, quizzes, and infographics. When used this way, interactivity may reduce waiting times and lead to customer satisfaction.

Some common uses include:

Wayfinding –

Digital wayfinding solutions provide up-to-date and interactive information to show users instructions on how to reach their retail shops or other destinations.

Self-serve Kiosks –

Introducing kiosks provide a more effective upselling while reducing serving time and customer ordering errors.

Special Ad Campaigns –

User-generated content provides excellent ways to access campaigns that generate sales.

Screen Size Variability and Media Formats

Marketers now have a wide range of digital display choices that vary from large video walls to small tablets. Companies realize the importance of a varied selection of dimensions when it comes to digital signage solutions. Bigger does not always mean better for the business as the market continues to diversify options in advertising effectiveness.

Large-format displays have become popular and are ideal for working as backdrops to attract customers to a focus area. On the other hand, the use of smaller screens is still an evolving trend as it means flexibility and interactivity. Tablet kiosks are perfect for providing specific information, while large display screens are attention-grabbing.

Video walls have captured a large market share across shopping malls and other public places. You may expect to see more creative uses of screens as large as 84 inches along with innovations in video displays such as the direct View LED technology. Direct View LED panels are highly customizable and can create an experience that captures the audience.

These display technology, when used for outdoor billboards, can welcome customers with a unique brand marketing experience. Large-format displays with DVLED technology allows pixel pitch options like close-up viewing to distant viewing for larger venues. These DVLED projections have led to the enhancement of the quality of advertisement content and have a favourable impact on audiences.

Haptic Technology

Haptic technology is one of those next big things in the digital signage market. It uses a unique technology that transforms a one-dimensional display into a real sensory experience. It can be integrated into digital signages to give customers a realistic touch and feel the encounter of the product.

This new technology uses direct ultrasonic waves to give you that realistic feeling on your skin that imitates touch. The touch pixels allow the creation of different textures and sensations.

Haptic technology works by engaging the mechanoreceptors on the skin’s surfaces and triggers the brain’s response.

Stimulation of visual, audio, and haptic sensations happen all at once through one digital display. There is no need for controllers or special wearables for this experience. This technology can also be combined with glasses-free 3D imaging to create haptic holograms. Adding tactile sensations to end-user experience enhances natural interaction and more extended brand recall.

Since marketing is all about engagement and immersion, with technology as unique as this, an excellent end-user experience is guaranteed.

Analytics

Digital signage analytics is a computer vision technology that provides information about individuals who come in contact with the screen. Consumer activity and behaviour that may be measured by this tool include:

Buyer behaviour –

Review feedback about products that are selling well or not.

Consumer interest –

Understand what particular part of the ad customers is paying the most attention.

Consumer characteristics –

It may include length someone viewed the ad or the effectiveness of display location.

Digital signage analytics are crucial in determining what ad content is most effective with customers. Increasing the intelligence of digital signages will make it more sensitive to context and will to more personalized management.

Profiling customers by age and the clothes they are wearing will automatically analyze and interpret their behaviour. By measuring these activities and behaviours, the station can drive precise cross-selling and upselling.

Analytics software also works by comparing a product’s sales figures based on time and frequency of ad display. This software can also determine the number of shoppers entering the store or a particular area in it through cameras.

Lidar Technology

Another one of the next best things in technology is a tiny device that creates a LiDAR field in mid-air. This technology works by creating a motion-sensing field allowing you to register swipes and taps with high accuracy. This display technology will enable you to interact with screens by allowing gesture recognition wherein users can control the screen with finger and hand movements.

Lidar technology scales its motion-sensing zone to the size of the screen it connects. Imagine a future where interaction with digital interfaces is effortless yet engaging. This technology is useful in cases where you don’t want to touch the screen for hygiene reasons. It’s even efficient in doing meeting presentations or relaxing at home without needing to reach for that remote.

Technologies on digital signage solutions are continually evolving and proving to be increasingly pervasive. Innovations in digital signage solutions show no slowing down as demands for a complete user experience increases. Thus, integrating these new digital solutions into your business will allow you to achieve your success story as you elevate your brand’s image.

References:

https://www.apacciooutlook.com/news/8-most-exciting-digital-signage-trends-that-will-drive-success-in-2020-nwid-6943.html

https://www.scala.com/en/news/digital-signage-industry-trends-to-watch-in-2020/

https://mcubeglobal.com/magazine/digital-signage-the-5-big-trends-of-2020/