World cup 2014 official theme song rejected by Brazilians
World cup 2014 official theme song rejected by Brazilians
Big events and ceremonial performance call for emotive songs that appeal to the local as well as the entire world. These songs set in motion the passion and the ‘fever’ of the fans. This year’s World Cup 2014 official theme song rejected by Brazilians.
Locals in Brazil are unhappy about the Official Song of the 2014 FIFA World Cup, ‘We Are One (Ole Ola)’, released last week.
The Brazilians have been offended by this music video clip. It is packed with shots of samba dancers, Carnival costume women, smiling barefoot children and it glosses over the poverty and political unrest facing the country.
The song is performed by Jennifer Lopez, Pitbull and Brazilian singer Claudia Leitte, who unequivocally steals the show. While Pitbull raps and sings, pictures of Brazilian flags and soccer players are meant to serve as a general backdrop, but it’s mostly just another one of Pitbull’s typical performances.
Brazi,l has been hit with a series of strikes and demonstrations in the lead-up to the event. With protesters claiming that the billions spent on the world cup preparation could have been better spent. In areas such as transport, education and health. Brazil’s federal police have threatened a strike during the World Cup, and bus drivers in Rio recently destroyed 708 buses in protest.
Political ramifications aside, though, ‘We Are One (Ole Ola)’ is just the latest in a long line of horrible World Cup tunes, with the exception of Shakira‘s ‘Waka Waka’.
The 2014 World Cup Finals will be held starting on July 13 in Rio de Janeiro’s Maracana stadium.