10 Reasons Why Your Business Needs a Responsive Website

10 Reasons Why Your Business Needs a Responsive Website

These days, we can get a lot done on our phones or tablets without needing a laptop or a PC; it all became possible with responsive web design technology. Before responsive web design was an option, every site had multiple versions for different screen sizes. The idea was to have a single website that adapts to any screen size it displayed on without losing its user experience.

1. Responsive Web Design in a Nutshell

Responsive web design (RWD) is a modern technique that enables websites to load on all devices with different screen sizes. The process is done by adapting the web pages to fit inside the screen it’s being rendered on. In other words, the content, images and everything in the layout should perfectly respond with different screen sizes. Responsive web design is achievable by implementing flexible grids, images and media queries when web developers code the website.

2. Do I Really Need Responsive Web Design?

There are many reasons why any website should be responsive on all screen sizes. Experts at an innovative SEO agency from Sydney assert that responsive design can help you with a lot of problems with your website. It will make your website load on a smartphone device, improve its visual aspects on different devices, and significantly increase traffic with more exposure on the web. These benefits will enhance your ranking on the search engine result page (SERP). This article will focus on the most important advantages of a responsive web design.

3. Continuous Rise in Mobile Traffic

The growth in tech has led to the development of smart, capable phones that can run almost any application or browse the internet with ease. This tremendous achievement changed a lot of fixed concepts in web development as well. Developers started to implement new tactics like the “mobile-first approach” when they worked on a project. The mobile-first approach means that a website should be first designed for a mobile device before coding it for a larger screen size like a desktop. This alone shows how smartphones and ultimately responsive web design are important because they are so in demand that the tech industry can’t ignore them.

As we mentioned in the introduction, mobile users are increasing rapidly. More than 50% of website traffic is generated on mobile devices. This should be enough reason for businesses to make their websites mobile-friendly.

4. Google Approved

In 2015, Google recognised responsive web design as a new factor in its ranking when they updated their search engine algorithms. This step was to encourage websites to become mobile-friendly and also, to acknowledge those who are already taking advantage of this new technology. Responsive web design made it easier for Google to crawl web pages. This alone should be enough reason to convince any business owner to make their websites mobile-friendly.

5. Better User Experience

User experience main objective is to have a thorough understanding of users, what they want and need, what they count as valuable, their abilities and restrictions to deliver the best possible experience with a product. User experience’s primary goal is to provide value to the end-users.

Responsive web design has helped shape a very smooth, accessible and easy user experience on mobile devices that you would easily prefer a mobile website over the large desktop one. This delightful user experience on smartphones has let many people surf the internet and consume media on platforms such as Youtube, Twitter, and Facebook solely on their small-screen devices.

6. Increases Conversion Rate

As the name suggests, the conversion rate is the percentage of your website’s visitors converted to customers. A higher conversion rate is the most important reason for any business online because it brings more sales and increases profits. There are many strategies you can use to improve conversion rates.

Implementing a responsive web design has proved to be the most effective way to reach as many people as possible. Also, websites run faster and look cleaner on smaller screens. Site speed becomes significantly important when you realise that 40% of visitors have reported that they would leave a slow website with a low page load.

7. Increase In Online Shopping on Mobile Devices

79% of mobile owners used their phones for shopping online at least once in the last six months. Another staggering statistic asserts that 82 billion hours in 2020 were spent on shopping applications in the UK alone. These statistics prove that the world is moving rapidly toward small screen devices. This is mainly due to their convenient portability and outstanding performances.

8. Social Media Impact

Without responsive web design, we wouldn’t have witnessed the fast growth of so many social media platforms. This technology-enabled these social media giants like Youtube, Twitter, Facebook, Instagram, and TikTok to grow and have billions of users. Social media platforms are one of the main reasons why people buy smartphones in the first place.

Ultimately you would need a mobile-friendly website to reach these large base users. With a website that can be easily surfed on mobile phones, you can reach out to billions of people worldwide.

Some businesses have already taken advantage of responsive web design technology to reach a wider variety of new customers. Therefore, a responsive website is essential for any company out there that wants to establish a strong presence of their brands.

9. Stay Ahead of The Competition

It is always great to capture every opportunity to stay ahead of your competition. As insane as it sounds, many businesses out there are still using the old conventional ways of designing and running their website. This is your chance to take advantage of these new technologies to improve your presence online and make a massive gap between you and your competitors.

10. Future Proof Your Website

Everything we have talked about so far proves that the future of internet searching and online shopping favours small devices. As a matter of fact, the number of mobile owners will increase to a staggering 7.49b by 2025. This considerable increase will also lead to a higher percentage of internet browsing on small devices, unlike ever before. Therefore, every business that still hasn’t optimised its website to be mobile-friendly needs to hurry because the future is just around the corner.