The app ‘Secret’ and the reasons for its success.

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The app ‘Secret’ and the reasons for its success.

This app debuted four months ago and it has had a great success.

Part of it’s success is that ‘Secret’ is part of a new wave of anonymous social apps that can be seen as a reaction against social networks like Facebook, where everything that users post is tied to their identity. A few examples of these are ‘Whisper’, a ‘Secret’ rival, lets users see anonymous posts from anyone on the app. ‘Snapchat’, while not an anonymous network, lets users send messages that quickly “disappear”, in contrast to posts on Facebook, which are hard to remove.

Here’s now it works: Newcomers register their email address and those of their contacts, if their contacts agree. The identities are masked as users share updates that are visible to others on Secret without knowing who the posts come from. The only identifiers are “friends,” “friends of friends” or the name of the state or country from where a post comes from. Posts that receive “likes” are broadcast to more users.


Tina is a DailyStar senior writer. She graduated from Edith Cowan University. Writing has always been something she enjoyed. Her positive outlook colours every aspect of her life. Her motto -Life’s too short so get living.

When she’s not busy writing, Tina is exploring the city she adores, running in her local Park every day, drinking an absurd amount of coffee, taking care of an adorable pup, kids and traveling.

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