The Biggest Skincare Trends Millennials are Loving
The Biggest Skincare Trends Millennials are Loving
It is safe to say that millennials are a generation that has taken beauty and skin care game to a whole new level. They don’t come to play, they come to own the game. They do thorough research, compare quality and prices, follow and create beauty tutorials, and set trends and rules for others to follow. Here are some skincare trends with the millennial stamp of approval, so pay close attention. Take a look at the biggest skincare trends millennials are loving…..
It’s all about the care
Unlike previous generations who were all about concealing their flaws, this generation is more about proper skincare. This is why they invest their money in great toners, cleansers, moisturisers, and take their time to complete an extensive, multi-step skin routine that leaves their skin ready for the minimal amount of makeup. As a generation who is not only innovative but also craves individuality, they do not follow trends – they set them; for example, the phenomenon of multi-masking was invented and largely advocated by millennial women. They are aware that one solution does not fit all, so they stray away from uniformity and choose to customise their skincare routine.
Minimal coverage all the way
Forget about heavy foundations and full coverage because according to the new generation, it is all about great primers and CC creams, such as those from the Asap skin care selection. Millennials are huge fans of primers, BB and CC creams because these are the products that provide a more natural look, and the young gals of today are all about natural beauty. On top of that, they are not obsessed with wrinkles and fine lines and have a much more laid back attitude when it comes to hiding or preventing them from appearing. Sure, they will purchase a moisturiser with a certain amount of SPF, just to be on the safe side when it comes to skin damage, but as for signs of ageing, it seems that these gals are ready to embrace wrinkles once they arrive. Instead of treating fine lines, today’s consumers are more interested in investing in the appearance of beautiful, luminous skin, which is achieved by avoiding heavy cakey foundations and opting for less invasive products combined with a touch of highlighter for that extra glow.
Au naturel
Given the choice, 49% of millennial women would purchase natural or organic beauty products. Companies who are in the business of creating natural organic skincare and makeup products have been experiencing a rise in sales. Whether they are well-established and renowned or brand new indie names, the young women of today seem to be putting their skin in the hands of nature, or at least natural cosmetics. The trend comes as a result of the growing awareness on environmental issues, an awareness that the millennial generation possesses in higher quantities in comparison to previous generations. In addition to wanting their products to be environment- and animal-friendly, they also want to be able to understand the list of ingredients on the packaging of the product they purchase. These women want to know that their skin is safe from potentially harmful chemicals, and therefore opt for natural brands.
If you can’t buy it, make it
The synonym for this generation might as well be the ‘DIY generation’. If they can’t manage to find a product that will cater to their needs, they will take the time and put in the effort to make it themselves. If something does not work the way it is supposed to, they will find a way to modify and personalise it. As said by Jane Hudis, group president at Estée Lauder: ”They put themselves into the conversation, where Boomers are more likely to take instruction and use things in a particular way.”
Beauty comes from within
As it became apparent that our dietary habits have a great effect on the appearance of our skin, younger generations are becoming more and more aware of what to implement in their nutrition. They also do not shy away from resorting to vitamins and supplements, whether they are for their hair or skin. Researchers found that 86% of supplement users are interested in vitamins and nutritional supplements that address beauty concerns.
Millennial women are certainly a beauty force to be reckoned with, so make sure to follow their advice, because one thing is for sure – these gals know how to do beauty right.
