How To Launch a Successful e-learning Business
How To Launch a Successful e-learning Business
Online learning is a trend in the modern digital economy. Many niches are still free, which means that a place in the sun can still be found not only by a giant company with a million capital but also by an independent expert who has time, desire and a little bit of money for the first launch. In this article, we will share with you tips on how to successfully commence an e-learning business. How to launch a successful e-learning business.
A step-by-step plan for launching an online school using a simplified model looks like this:
-Find out if remote learning is in demand at all in the field that you want to work in.
-Assess the scale of the business. Depending on that, hire professionals. Professors of different languages, for example.
-Set aside a budget for a trial run. Gather your audience for a free mini-course or online marathon. Present the training.
-Launch sales.
-While sales for the first set are going on, develop a training product.
-Start the learning process.
–Collect feedback from the first streams.
-Refine the product based on the collected data.
-Set up business processes: content creation, advertising and marketing, receiving and processing applications, sales, customer support.
-Reach the target for profitability and profitability and scale.
Gaining customers
The creation of educational content should follow sales. Because at the stage of entering the online learning niche, it is wrong to immediately record a training course and waste a lot of resources right away.
If an expert is not known to anyone, then no trust has been formed in him. To get acquainted with the teacher and the training curriculum, you should conduct a free online marathon or mini-course. The audience will get the first results and warm-up. This is how trust is built.
The number of sales is influenced by the promotion of the name, reviews, packaging. The audience for the first stream can be assembled in different ways.
Ways to collect traffic:
-Targeted advertising. There are tons of opportunities for audience segmentation on social media. Facebook is particularly good at this. There you can even find fishermen using rods from certain manufacturers.
-SEO;
-mailing to the contact base;
-advertising on other sites.
Working on materials
So, the announcement has been launched, applications have begun to come in – it’s time to start working on the materials of the program. Our advice is to choose an asynchronous training format to start. There is a start date, a class schedule, a training group is formed and all its participants will watch webinars. This format is the easiest to implement and contributes to additional motivation for students to learn. Make sure to use good quality rto training materials.
As part of the webinar, you can either tell the material based on the presentation, or through a desktop demonstration, show real workflows in services and applications.
In order not to waste time on webinars explaining the basic principles of working with applications and services or demonstrating the settings of something, record a screencast with comments and offer it as additional materials for classes. But remember that the screencasts do not show the keys that you press, so either speak them out or display them as text.
Remember that the amount of information you give students is far from equal to the amount of information they learn.
To estimate how long it will take you for a lesson on a finished presentation, calculate the time based on the ratio “one slide – 2 minutes.” Thus, a 1-hour lecture should consist of 20–25 slides. Do not forget about the time for questions and communication with students!
Take care of the technical support
There are enough LMS (learning management systems) on the market that you can choose as a platform for your course. But all of them in one form or another require customisation, adaptation, integration with other services. So while you can do without them, use well-known tools. It can be either Google Docs or any task manager you are used to.
One lesson may include a link to a video (or a link to a future webinar), additional materials in the form of presentations and articles, tests, a description of a practical task, a questionnaire with collecting feedback. Maybe something else, but all this can be implemented in Google Docs or in Trello and Basecamp cards. At the first stage, do not complicate the presentation of the student’s personal account.
Also, consider separately whether your students need any services to complete the practice assignments. After all, it is always better to study in real conditions, rather than state theory on paper.
Starting a business is never an easy task. But you already made your first step. A lot of people don’t even know what to do, and you have a big growing idea that is in demand. Just follow our tips and make sure that all you do is high quality, and your students will come by themselves and recommend you further. Good luck.
