The importance of grocery coupons in COVID-19 economy

The importance of grocery coupons in COVID-19 economy

The global economy has suffered unfathomable damage from the global novel Coronavirus pandemic. It has caused even the most established businesses to collapse. Surveys have revealed that major economies have lost over 2.4% of their Gross Domestic Product (GDP) value within the past couple of months.  Grocery coupons in COVID-19 have an immense value.

In today’s article, we are going to learn how the Coronavirus pandemic brought the global economy to a halt and how couponing is the only way of hope during these dark times. So without further ado, let’s get to the details on the importance of grocery coupons in COVID-19 economy.

The impact of Coronavirus pandemic on consumers’ shopping behaviour

The rise in online shopping

Consumers’ shopping behaviour has changed drastically after the outbreak of the Coronavirus pandemic. The majority of the consumers have started preferring online shopping over in-store shopping. consumers’ shopping behaviours have changed forever. According to “COVID-19 and E-commerce this global pandemic has entirely changed the way consumers see eCommerce and digital solutions.

The rise in the use of coupons

With more people shopping online, the demand for digital saving opportunities has also increased. Digital coupons offer you one such opportunity. As the rate of unemployment rose, so did digital coupon redemption. Over 56.5% increase in coupon redemption was observed in March 2020.

Why there is an increase in the usage of grocery coupons during the COVID-19 pandemic?

Nobody can do without groceries.  You can cut down on your luxuries but when it comes to feeding your family, it is hard to compromise. That’s where grocery coupons help. These offline and online coupons help you to align your grocery shopping with your budget.

Why use grocery coupons?

Who doesn’t want to save some money? We all do. There is nothing to be ashamed about trying to save as much as you can. It isn’t something that poor people do. Even the wealthiest people are seen using coupons including billionaire Warren Buffett.

Following are the reasons why you should use coupons for grocery shopping:

Saving money

You need to start considering coupons as real money. You would never throw away a ten-dollar bill, right? So why throw away a coupon that lets you save the same amount. Whether it just $2 off your favourite perfume or an extra topping for your pizza, coupons let you add more value to your purchases.

Managing the cost of overpriced products & services

The rise in gas prices causes prices on everything to rise. Once spiked, these prices never come down. It is a fact that everything is more expensive than it used to be. Whatever came under your budget a few years ago is no longer affordable. So, what is that you should do to make your expenses to align with your budget? Couponing is one of the easy tips for saving on your grocery purchase.

Where to find grocery coupons?

Grocery coupons can be found both online and offline. Various outlets make these coupons accessible for the general public. Some of them are discussed below:

Coupon website

There are various websites solely dedicated to providing users with online coupons. Consumers use these coupons to get discounts on their purchases. These websites charge you a fraction of the amount you save. You can order these coupons online and have them delivered to your doorsteps.

You can also use online coupons that companies often post on their websites. There are either present in the form of a link or a coupon code that can be redeemed when you are checking out after buying a product.

Newspaper

Newspaper coupons are nothing new. They have been used for decades by those who want to save considerably on their grocery purchases. These offline coupons can be found in the Sunday newspaper. The more copies you buy the more chances you have to save on your grocery shopping.

Coupon booklets

Various grocery store chains sell coupon booklets. These booklets are offered for much less price than the discount you get in exchange for the coupons. You can get them and tear the coupons you need to win discounts on your grocery purchase. However, make sure to redeem them all before they expire.

Why businesses need to opt for coupon marketing?

It’s not just the individuals who have suffered massive losses during the Coronavirus pandemic. Even established businesses are forced to reconsider their working and marketing strategies. More consumers are relying on online stores for their everyday shopping.

How does coupon marketing help?

For an online grocery store to succeed, it is important to ensure consumers’ convenience. With fewer people shopping during the pandemic, stores need to come up with strategies that ensure customers’ convenience.

Why add coupon marketing to your grocery business marketing strategy?

As mentioned earlier, businesses need to up their marketing game if they want to survive the failing economy of today. Coupon marketing is the best strategy to make that happen. Following are the reasons why coupon marketing is a ray of hope for your business:

It is the need of time

With the Coronavirus pandemic taking over the world, people are switching from physical grocery stores to virtual ones. The majority of these consumers had never thought that they’d be buying from an online grocery shop. You need to make this transition more pleasant and easier for them with the help of a seamless promotion-use experience.

Satisfying savings-savvy shoppers

Savings-savvy grocery shoppers are active couponers who regularly avail of promotion offers every time they head out to shop. According to a survey, over 71 of the participants used coupons to shop for groceries. 61 percent admitted to using paper coupons. 35 percent agreed using rebates.

Wrapping up!

Both businesses and consumers have suffered an immense loss after the Coronavirus pandemic took over. The unemployment rate skyrocketed and so did the prices of goods. Even groceries are hard to afford for some families. Frugal coupon living is the only way to align your expenses with your budget.