7 Things to Do Before Launching a New eCommerce Website

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7 Things to Do Before Launching a New eCommerce Website

With everyone embracing online buying, a good number of businesses have created a website with eCommerce functionality. In fact, nearly 60% of these businesses make a substantial amount of sales on their eCommerce platforms.

Creating an online store can be exhilarating and terrifying at the same time. Luckily, there are tons of online tools to help you create an eCommerce website without major technical skill. All you need to do is make sure that you have all the things needed for eCommerce website. Below, we have put together a comprehensive blueprint on how to launch an eCommerce site to help you get started. Take a look.

1. Choose an Ecommerce Platform

Your eCommerce platform is the keystone of your online store. The platform must be able to manage basic web pages such as About Us or Contact Us, online sales, as well as your product catalogue. With so many eCommerce platforms out there, it’s easy to get confused. You can use existing software such as BigCommerce or Shopify, or you can alternatives like Magento to incorporate your own shopping cart. Whichever platform you choose, make sure that it meets your short-term and long-term goals. Seeking the best cloud hosting reseller program must be a priority. The platform you choose must be able to manage both basic and complex website functionalities.

2. Have a Strong Internal Team

Even with the most powerful eCommerce platform, your online store will not be a success if you do not have a strong internal team buying in. Focus on putting together a strong internal team as you prepare to launch an eCommerce site for your business. If you don’t have a strong team now, don’t worry. You can start small and scale along the way. Reinvest into your business by assembling a cross-functional team as the profits start to roll in. Even if you have the best eCommerce platform, it needs a good internal team to function optimally. 

3. Create a Brand Name and Secure Your Online Presence

Determining your business or brand name and selecting an appropriate and available domain name is one of the most challenging steps when it comes to launching an eCommerce website. Besides being available in the form of a domain name and social media handles (Facebook, Twitter, and Instagram), your brand name needs to be memorable and appealing to your target audience. Shopify has a business name generator tool that you can try if you are having trouble brainstorming brand names. This is one of the most challenging undertakings you will have to face. Make sure to pick the best domain and give your platform the best name. 

4. Make Sure That You Have a Responsive Website Design

When it comes to creating a successful eCommerce website, an appealing layout is a key factor. On top of that, you need to ensure that you have a responsive website design. Utmost comfort and freedom is the essence of an eCommerce site. Responsive website design ensures that the site adjusts its size accordingly to fit the screen of the device on which it is displayed. Your online store should be usable and look good on any screen size seeing as a lot of online purchases are being made on the go. It takes a lot of effort to give your eCommerce platform the best website. This entails the layout and responsiveness of the platform. A good website should also adjust accordingly to fit the screen of devices used by the audience.

5. Usability Testing

As stated earlier, creating an eCommerce website can be as exciting as it is daunting. On the one hand, it’s the idea that the conversion rate will go through the roof once your new eCommerce platform is launched. On the other hand, there’s the crippling fear that your online site will not work despite your best efforts. Test of usability is one of the best ways to gauge the effectiveness of your site and avoid unwelcome surprises.

Test of usability helps you put eyes on the site to identify potential points of friction in the sales process where the buyer is misled or confused. This step will help you find out what’s working and what’s not. You can pick the user testing participants and have them visit the site and complete a set of predefined tasks. Observe and record the user’s actions. Note the parts of the sales process where the user seems to have difficulty or is confused and work on improving them. Creating a good website can be undulating. Before launching it, test to ensure that it works perfectly.

6. Start a Post-Launch Enhancement List

Use the findings from the test to create a post-launch enhancement list. Note down all the potential pain points and don’t forget to mark parts with minimum friction as well. The information is equally valuable whether the results of testing are what you are looking for or not. The outcome of the test will tell you whether you are on the right track or off course. Either way, you’ll need the information for long-term navigation.

7. Preparing to Launch

Once all the pain points outlined in your post-launch enhancement list have been ironed out, it’s time to make preparations for the big launch. You need to prepare for several fulfilment and shipping elements before you go ahead and launch your online store. There are key decisions you need to make vis-à-vis shipping and fulfilment.

One of them is figuring out whether to handle order processing and fulfilment in-house or just take the orders and have a third-party handle the fulfilment. There are some situations where in-house fulfilment makes more sense. For instance, it’s much easier to handle fulfilment in-house when dealing with small items such as phone cases and similar products. Once you do that, you are ready to launch your online store.

 

Featured Photo by Brooke Lark on Unsplash
Katherine Perkins

A woman who loves traveling and eating. Living for fashion, beauty, kiss and makeup!

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