Build Your Brand – 5 Tips for Developing A Massive Following Without Celebrity Endorsements
Build Your Brand – 5 Tips for Developing A Massive Following Without Celebrity Endorsements
There’s no denying that celebrity endorsements work to gain traction for brands. Heineken Light thought big when they brought Neil Patrick Harris on board to promote their beer, and the story was the same when Rihanna joined forces with Puma. However, celebrity endorsements come with a hefty price tag, and they are not always going to get the outcome you desire. If you would prefer not to take the risk or spend the money, then you can build your brand in other ways. Here are five tips for getting that massive following all on your own.
Promotional Products
Building your brand is all about recognition. You want people to see your branding everywhere so that it sticks in their mind. One way to do that is with eye-catching promotional products. Create products with your logo that you can give away. Make them useful and relevant. For example, beanies emblazoned with your logo during winter are a sure-fire way to get noticed.
Be on Social Media
You have to be where the masses are to gain a following, so it makes sense to be on social media. There are over three billion active social media users, so you’re really selling yourself short if you don’t get a share of the action. Platforms such as Facebook, Instagram, and Twitter cater for businesses to advertise, reach and engage with customers, and promote their goods and services. Create campaigns that will generate an online audience that could turn into sales.
Hire a Marketing Expert
It’s not possible to be an expert in every field. You may be a sales genius and the perfect person to lead your company to success, but that doesn’t mean you will always know the best ways to develop a following for your business. If you know that’s your weakness, then consider enlisting the help of a marketing expert. While it may cost you a bit of money, it’ll be worth it to have a fresh set of eyes to identify your company’s weaknesses and develop a plan to increase your following.
Community Spirit
As former LA Lakers president Magic Johnson once said, if the community is happy, then they support your business, and if your business is doing well, then you can give back even more to the community. If you want a massive following, start with your community. Support local events, donate to charity, and be a leader in making a difference to those in need. You can then enjoy both brand recognition and a more substantial following than you may have imagined possible.
Be Bold and Innovative
It doesn’t take a celebrity tick of approval to gain a massive following for your business or product. Sometimes, all it takes is a smart marketing scheme, a unique ad campaign, or a crazy advertising stunt that you can pull off successfully.
Why not think outside the box? Hire a skywriter to advertise a new special, or run around the street in a crazy costume and hand out free samples. Even better, do something bizarre (but legal) that gets you on national news. A marketing expert could lend a helping hand to come up with some brilliant ideas.
Hiring Kim Kardashian to drink your new health beverage, or Tiger Woods to wear your sports socks will likely bring your business some fame, but there are better and more effective ways to go about it. Build your brand with promotional products, an active social media account, community spirit, and a helping hand from some marketing experts. You’ll gain that massive following in no time – and without spending crazy amounts of money.
