4 Steps to Promote Your Event Effectively

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4 Steps to Promote Your Event Effectively

Promoting an event? Where do you start? What’s the point you managed to organize the most amazing event of all events when you lack guests?

That’s why marketing is the second most important strategy when organizing an event. However, promotion can be a bit daunting and a lot overwhelming, so you’ll need to take some steps in order to promote your event effectively and successfully. These are 4 steps to promote your event effectively.

Know who and where your audience is

Regardless of what kind of event you’re making, the first and most important step is to know your audience. For this part, a bit of research will do wonders. Find out who your audience is, what they do, their hobbies, and friends, and so on. 

Online event registration platforms can be of great help when you’re trying to get to know your audience. These platforms offer questionnaires during the registration process and this is the ideal time to promote your future events as well.

Similarly, going online where your audience gathers is another great way to get to know your new and potential guests. So, you can join all kinds of forums, social networks, and groups and mention and promote your event – with the permission of the organizer, of course.

Know your goals

Another pre-promotional trick is to know your goals. These goals can be many, from gaining publicity, building brand awareness to showing appreciation to loyal customers. Or maybe even the combination of these.

These goals are important because the planning and marketing of your event will largely depend on them. Once the goals are identified, they should be very clear to every party and team involved in the marketing of the event.

Know your event marketing options

Once you know your goals and your target audience, you can move on to the actual marketing of the event. This is where technology can come in handy. There are so many options when it comes to marketing that you can choose whatever you like best.

Start from your website, for example. A good website is very important for your event promotion. The website should tell all the important information about the event. People should be able to buy tickets and make registrations on your website, see the agenda, and other important things related to the event. Also, let’s not forget to display all the social share buttons!

Email marketing and messaging is always a good idea. Just make sure you have an email plan in advance for different audiences.

When it comes to social media marketing, creating a hashtag and use it whenever you mention your event. This is the best way to promote your event on all social media sites and even on printed material as well.

Traditional PR is still very much present and used. Traditional PR includes printed material such as newspapers, magazines, then TV and radio broadcasting, printed event banners and fliers, event invites, and so on.

When it comes to marketing options everything is in play. 

Promoting during the event and even after it

True promotion is never truly done. If you want to maintain the interest in the event and to keep it relevant, promotion is never done.

Many people wanted to attend your event but couldn’t make it and this is why you should engage them as well. Create live stream, tweets, and live blogs to make them want to attend your future events.

Just like promotion during the event is important, so is the post-event promotion. A good post-event promotion can leave enough room for the next event. You can use event photos, videos, feedback, and tweets, and so on, and use them for your next event promotion.

If you lack feedback, you can always create surveys that can help you figure out what either went wrong or right. 

Event promotion is crucial if you want your event to be a success. That’s why it’s important to know all the important steps that can make your event marketing effective.

Alexis Walker

Alexis is a Sydney-based part-time lifestyle writer and a full-time mom of two. Her words carry the richness of her travelling and parenting adventures.

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