5 Reasons Why No One Reads Your Business Blog

5 Reasons Why No One Reads Your Business Blog

Installing, setting up, and running a blog is relatively easy, but getting people to actually read and follow it is a real challenge. Even if many small businesses and solopreneurs create amazing content, they might lack a decent readership due to abundant factors including but not limited to improper marketing.

The online Blogging world is already overrun with a lot of brands and individuals competing with others, so you will probably have a hard time making an impact. Content marketing and blogging for small businesses are effective ways to reach out to your customers and build an online existence. Unfortunately, as valuable as small business blogging is, many businesses flounder to make it work to fulfilling their marketing goals. Here are the most common reasons why your blog is not receiving love from your audience. The 5 reasons why no one reads your business blog.

1. Targeting the Wrong Audience

While all service-based businesses target customers from a variety of walks of life, they all have a target audience from which the vast majority of your queries will come. Though you may have a general idea of who your target audience is, it is important to invest time and resources in declaring your primary target audience.

Every product you sell, or service in your office has one primary – and at least one secondary target audience. This is the demographic of clients who are most in want and/or need of what you have to offer. Your target audience can be determined by factors such as:

• Age
• Gender
• Occupation
• Hobbies
• Location
• Education

By declaring your target audience, you can determine the voice that your marketing campaign should be delivered in—which is essential when determining the appropriate social media and content strategy for your small business. For example, while adults may chew fruit-floored bubble gum on occasion—the primary target audience for bubble gum will be elementary school students.

2. You’re not Consistently Blogging

Remember the early days when you first started blogging and eagerly invited every connection by texting: “Hey, check out my blog.”

Earlier, you were full of inner motivation, blogging out your way to spread your opinion and voice out about your subject and trying to build an emotional connection with the audience.

But it happens often – people become furious in the blogosphere. They feel pressure, fear rejection, and get annoyed with this whole process.

It’s so common that small business owners do not blog enough.

It is important to remain consistent with the number of times they blog and what they blog about. If there isn’t fresh content on the blog, people will stop coming back to the blog to search for new information.

Backlinko, for example, scores the top spot for highly competitive keywords like ‘on-page SEO, ‘SEO ranking factors’, ‘link building’, and more. This is Brian’s no big hack or complex SEO formula that helped Backlinko achieve this level of success. It’s all about publishing consistently on targeted topics – building topic clusters and committing to consistently publishing.

Apart from frequency, this is the quality of the content that matters the most to help you achieve your business goals. Working on establishing your brand tone, editorial calendar, and publishing guidelines might seem unnecessary in the beginning, but these efforts will help you stay focused and in line in meeting the content marketing goals in the long run.

3. Not Optimizing Headlines

I know bloggers who are too good at researching and writing. They can write thousands of words to draft a phenomenal piece, but fail to get social shares. They just fail at inspiring skimmers to click on their post.

A powerful headline could be their friend in this case.

60% of people only look at the blog title before sharing it with their network. There’s a proven connection between the headline and whether people are fascinated enough to click on it.

Follow and look at successful blog titles. Google your targeted keywords and look at Google SERP and analyze the top 20 results.

• How can your blog headings stand out? Do you match user intent?
• Does your content form an emotional connection with the readers?

4. Not Participating in Guest Blogging

Whatever marketers claim it to be, guest blogging is a glorious way of marketing your website, building authority, and improving SEO rankings. Properly done guest posts make sure that your message (and opinion) gets put in front of interested people and help the guest author to build a relationship with an entirely new audience.

From driving referral traffic and building authority links to establishing the blog’s value and credibility, guest blogging might be the point of your momentum.

5. Not Focusing on UGC and Customer Reviews

Before trying a new SAAS product, visiting a new restaurant, or hiring someone for their interior decoration – many customers will go online to see what others are saying about those businesses.

Some of the most popular sites people will turn to are Yelp, Facebook, Angie’s List, the Better Business Bureau, and industry-specific review platforms.

What your prospects are looking for is not necessarily a perfect rating, but far more positive reviews and ratings than negative—and comments related to their specific needs. Many prospects will do more than view your rating but will read your individual reviews—to determine what makes you the expert they should turn to. Not only that, previous clients’ feedback resonates far more than any answers you provide about your business—and 90% of consumers are influenced by positive reviews.

Conclusion

Blogging’s concept is simple, but it’s not as straightforward as it seems. Apart from creating and publishing a consistent amount of content, it’s also important to form a strong relationship with your audience and be creative in digital marketing. Blogging success will require you to be more dedicated, creative, and innovative in communication.

Make sure to address the real-time problems of your audience through your content and get extra creative in marketing your blog.

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