What Makes a Good Event Ticket Management System?

What Makes a Good Event Ticket Management System?

Whether you are planning a webinar, a concert, a trade show, a workshop or any other event type, ticket sales are the lifeblood of nearly every event. And when it comes to selling event tickets, there is no reason to hold back from selling the tickets online with the help of any online event ticketing software. After all, the day and age of old-fashioned ticket booths outside the event venues have been long gone! What makes a good event ticket management system?

Definition of event ticket management system

Put simply, online event ticketing software is what allows organisers to sell event tickets online 24/7, whether local or global. An efficient ticket management system is imperative to maintain end user and customer satisfaction because it is one great way that makes a great first impression while providing a seamless experience.

Any event ticket selling platform features fully integrated access controls, event management controls, robust reporting tools, third-party monitoring tools and more. Most importantly, the automation helps streamline your ticket management process while reducing manual errors.

How does the event ticket management system work?

When manual ticketing follows a typical workflow where the process is handled by the desk agent creating a ticket or solving a concern raised by a user, systematic ticket management empowers organisers with dozens of features to handle discrete tasks with much less overhead.

Most commonly, a ticket management system works fast and is easy to use. All you require to provide is your contact information; then you are on your way! You set your own event, page, ticket process, payment options, and marketing platforms, maintain the check-in process for both live and virtual events and get paid once the event is done. And throughout each and every step, the system provides all the resources you need to effectively plan, promote, manage, and measure the success of your event.

How can you define a truly comprehensive event ticket management system?

So what makes a good event ticket management system?

Let’s look at some key features that any good event ticketing software must have!

Online event registration

Any event needs attendees, and it is the number one priority of any event marketer to ensure that the number of attendees is as high as possible. But first, you need them to sign up to get them through the door of your event. That is why getting the event registration process correct is crucial. And an excellent ticketing software provides a solution for online registration, allowing attendees to register and purchase event tickets easily.

Customisable processes and scheduling

From how and where your event will take place to how your event page will look to what will be the ticket price, a trustable event ticket management system provides flexibility to the organisers everywhere. You can customise your event page by adding photos, logos or videos that match your event motto, offer customised event ticketing solutions and send a customised follow-up email to your attendees. And this is how you can ensure a personalised experience for your audiences.

Secure event ticketing

Make sure your event management software of choice can provide you with all types of online event ticketing solutions because a trusted platform will offer you enough room to get creative with your event ticket selling strategies. It will provide innovative and customised ticketing solutions, from free ticketing to group ticketing to early access ticketing with discounts. So you can go for any ticketing option to attract your targeted audiences. Also, good ticketing software seeks an easy and secure payment process to avoid all sorts of security breaches, and this can instil trust in your clients as well.

Event marketing tools

An all-in-one event ticketing system will give you tools to market your event and reach and engage more and more audiences. You can craft your event page by adding videos or custom widgets that genuinely reflect your branding. A sound ticket management system usually has a built-in email platform that will allow you to develop an automated email workflow. Also, the platform maintains social media integration. So you can promote your event through the best social media channels or go for email marketing. Also, you can run early bird specials or promo codes that can help you to sell more tickets.

Smart tools for attendee engagement

When attendee engagement is one of the most important goals of any event, a quality event ticket management system can help you in providing enough tools for attendee engagement. Such as to keep your audience updated, you can make an announcement in real time to send out reminders to attendees, which will allow you to point toward engagement opportunities. Then, while running the event, you can run real-time polling, live question-answer sessions or event surveys to connect attendees.

Custom reporting and event dashboard

A secure ticketing system will allow you to get a clear vision of your marketing effort by providing in-time custom reports. Customised reporting is a valuable feature since you can measure performance and ROI. It will save you time and money and provide you with exactly what you need. As all data feeds into the report are live, any additional requests can be made as quickly as possible. The event dashboard works as a visual representation of what’s going on across all your events.

Effortless tracking

A proper event ticketing system will allow you to implement event tracking in your marketing strategy. You can understand your prospective and current customers’ behaviours on a deeper level. For example, you can figure out what buttons the users click on and where they may drop off. Then you can understand where your customers are getting stuck and work on making your user’s experience much easier depending on the findings.

Bottom-line

As an event organizer, manager or freelance advertiser, you need to work smarter than ever. You may not be able to compete with domestic and international powers for finance, resources, or influence, but you can deploy technology to your success. That’s where powerful, integrated event ticketing software comes in.